Posts published in “Fundraising”

The Alzheimer’s Association Walk to End Alzheimer’s grew by 8 percent in the past year, potentially because Alzheimer’s is affecting more families.
But elsewhere, the toll has been steep: The American Cancer Society became so reliant on charity walks such as Relay for Life that the organization has suffered severe revenue losses lately.
“Our declines were much more pronounced than some other organizations,” a spokesperson for the organization recently told The New York Times.
On the big day, everyone comes out to walk, run, bike, or get shaved en masse.
Are people doing something easy, or are they riding through Antarctica on broken glass in gorilla suits?” he says.